|
Hooray Bad Advertising!
Most of you know of my affinity for Pardon the Interruption on ESPN. I can easily skip commercials on this and all other TV programs with my Tivo-like-like Device, but oftentimes with PTI I catch the beginning or the end of the break when the studio announcer mentions the sponsorships.
Once such new sponsorship is Red Stripe beer. It's Jamaican. The only reason I know so much about such a product is that it's the particular brand of lager that a co-worker used to store in the ice bins at the movie theater I worked at so he could drink them between rushes.
The reason I mention this beer, when normally I would never think of giving free advertising to any alcoholic beverage, is to point out that their new advertising campaign was apparently dreamt up by a team of chimps. Their new slogan is "It's beer. Hooray beer!" This was the best they could come up with? This slogan won against countless other possible slogans?
I'd also like to point out their high-security website. Try clicking on the US site and you're brought to a page that asks you for your country of residence and your age. I answered Burkina Faso and January 1, 1986 and voila, I'm in. This cgi lockdown will keep out exactly zero underage technogeek rebels who rage against society's "rules" by logging on to websites advertising alcohol.
But considering their target demographic is people who think "Hooray beer!" is a good reason to buy this particular potent potable, it's probably effective enough.
Comments
I tried Red Stripe once...it was pretty awful. This slogan you're reporting lends even more credence to my belief that maybe it's entirely a gimmick, and the Red Stripe people themselves don't even take it seriously.
It comes in an odd-shaped bottle whose opening is way too small.
If Andy Kaufman invented a beer, this would have to be it.
Posted by: the Paco at July 14, 2004 10:04 PM
Come on, it's made by Jamaicans. What do you expect?
(Boy, I'm on an evil roll today...)
Posted by: Rachel at July 15, 2004 4:58 PM
|
