Who won the quarter on the field: Seattle, whose offense ran up and down the field against the Steelers' D. Roethlisberger has been off target for the Steelers and they've had no running game to go with it.

Who won the ad battle: Nobody ran away with it, although the Burger King ad was kind of neat and the Budweiser "magic fridge" ad was mildly entertaining. The big loser was clearly Pepsi, whose "Brown and Bubbly" campaign is just creepy. Add to that the fact that a) UPS already owns "brown" in terms of advertising and b) saying their drink is "brown and bubbly" in no way differentiates them from any other soft drink company.