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 August 30, 2005 - 07:06 PM | chris
Just Like a Bad Movie

I know what you're thinking. "There have been no good movies this summer. If only they would release a romantic comedy about a 40 year old man who falls in love with a ghost!" Mired in a yearlong "slump" and desperate for anything that might make a shred of money, Hollywood is finally listening.

The movie is called Just Like Heaven, and it approaches the line of absurdity even for romantic comedies. I mean, it's not exactly likely that two rival bookstore owners would meet via AIM and fall in love without realizing who the other person was, but it's plausible (except for that whole "bookstore owners" thing, as all bookstores have now been purchased by Borders, Barnes and Noble, B. Dalton, Waldenbooks, or Amazon.com).

But this one takes a leap off the high dive of merely implausible right into the pool of completely ridiculous. I propose the following rule for determining whether to greenlight a movie: "would it be good if it starred Kevin Costner?". This forces movie studios to take a long hard look at whether the story being proposed is solid. And not only that, is the story good enough to rise above even the most incompetent of actors?

Only by following this rule will movie studios pull themselves out of the red before hundreds of poor A-list actors are forced to work Verizon commercials and Awards Shows to feed their families.